Maternity. Nursing. Baby

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About Us


Our Vision

A global and trusted brand name in maternity fashion and baby products.

Our Mission

To make every pregnancy beautiful and every parenthood journey enjoyable.

Core Values

Anticipating parents' needs
Dare to Dream

Our Brand Promise

A friendly one-stop store providing mothers and young parents with fashionable and well designed maternity, nursing and baby apparels and quality baby and life-style products to meet the needs of modern parenting.

Our Brand Story & Positioning

Spring Maternity . Nursing . Baby is a Singapore maternity and baby specialty retail chain where everything is truly catered for modern day moms-to-be and their newborns.

At Spring, we believe that pregnancy is beautiful and every parenthood journey should be an enjoyable one. Our passion is to bring out the beauty in every mother during pregnancy by offering specially designed maternity collections that are fashionable, trendy and comfortable and to accompany them on their parenthood journey with nursing and baby apparels, baby essentials and other life-style products to meet the needs and aspirations of modern-day parents.

From a single store maternity retail outlet in 2003, Spring has grown into one of Singapore's largest specialty maternity and baby retailer with five stores island-wide and two stores in Malaysia and a growing presence on China's popular consumer website, The brand is also distributed to Australia, Brunei, Thailand and more recently the Netherlands and the U.S.

Spring Maternity . Nursing . Baby was awarded the 2013 Singapore Prestige Brand Award under the Established Brands category. Established in 2002 by the Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao, the award honours Singapore brands that are developed and managed effectively through various branding initiatives.

Spring Maternity . Nursing . Baby is branded as "Camomile Spring" outside of Singapore.

Stores in Singapore

We have four retail stores and one standalone showroom in Singapore. Our stores are located at popular shopping malls across Singapore including Vivo City Mall, NEX Shopping Mall, JEM and Causeway Point. At between 1,400 sqft to 2,600 sqft, besides maternity, nursing and babies' apparels, our flagship stores (Vivo, NEX and JEM) carries a comprehensive range of medium to high end baby strollers, baby carriers, car seats, and other premium baby products that mothers need in the baby's first few years.

Flagship Stores

store vivo

Vivo City Mall

store nex

NEX Shopping Mall

store jem

JEM Shopping Mall

Retail store & Showroom

store jem

Showroom at 16 Jalan Kilang

store jem

Retail store at Causeway Point

Stores in Malaysia

Our first franchised store commenced operations in Malaysia in December 2010 in Bangsar Village, an upmarket residential area in Kuala Lumpur. This was followed shortly by a second store in Setia City Mall, Shah Alam in May 2011.

Flagship Stores

store Bangsar Village II

Bangsar Village II, Kuala Lumpur

store Setia City Mall

Setia City Mall, Shah Alam

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